Tasting Trinidad & Tobago: An Appetising Interview with Jonathan Joefield of “Jono’s Food Reviews.”
Jonathan Joefield of “Jono’s Food Reviews,” is a man with an insatiable desire to uncover the hidden gems of our local food scene. For a lot of us here in Trinidad and Tobago, food reviewing may not be seen as a legitimate career, but I would argue that reviewing is a skill that allows people like Jonathan to explore culinary experiences and share that with fans the world over.
From the likes of the iconic Mark Wiens to the ever-present Keith Lee, food reviewing is a medium that people turn to when they need to be guided on what and where to eat next.
Amassing almost 85,000 followers on social media, Jonathan has been able to tap into Trinbagonians’ love for food.
For some of you, it may be nothing more than a statistical achievement, but think about it, 85,000 is no small feat. Can you imagine 85,000 people in one room?
Numbers like these allow individuals like Jono to steer trends, forge powerful connections, and leave a lasting mark on Trinidad and Tobago’s culinary landscape. Utlising a unique editing style and detail-oriented video reviews, Jonathan has been able to captivate his audience not just by sharing amazing food but with a discerning eye for quality content and meticulous attention to detail.
As we dive into Jonathan’s journey and uncover how he has created a brand as substantial as “Jono’s Food Reviews,” I hope you are able to connect with his journey, and passion and be inspired by his achievements. Let’s get into this interview!
As we usually do here on Preshaa, let’s take it back to the very beginning. Tell us about yourself and what you did prior to becoming a food reviewer.
Jonathan: My birth name is Jonathan, but everyone calls me Jono, a typical high school name that carried me through life. I am a talented, vibrant, confident, 24 year old, who was born and raised on the beautiful island of Tobago. I attended Bishops High School and then went on to higher studies, as I am currently pursuing my Bachelor’s.
Before becoming a “food reviewer” I enjoyed life as a millennial and did what all aspiring youths do - find a job, get a car, make money, and party!
What inspired you to embark on your food-reviewing journey? Was there a particular food experience that ignited your passion for exploring and sharing culinary delights?
Jonathan: My road to becoming a food reviewer was relatively simple. It all came from the pressure of friends who also enjoyed eating like myself. Every day, once I purchased food, I would take a picture and upload it to my WhatsApp, captioning it with “Today’s Breakfast/Lunch/Dinner” accordingly.
Everyone admired the cleanliness of the photos and praised me for making the item(s) look good. From there, to reduce the constant questioning of “where yuh get that,” I was encouraged to open an Instagram page and post there. I didn’t hesitate as I was known as a social media king. Yes, I was presented with an award for that in high school.
Initially, I only posted the latest food plugs in Tobago, but later on in my career that changed, with me expanding to Trinidad and in the future, regionally and internationally.
Imagine you had to pick one dish from Trinidad and Tobago that best represents the essence of the country’s cuisine. Which meal would it be, and what makes it so unique to you?
Jonathan: Actually, I have two! One is my homely, upbringing dish and one is also a legend in my household. However, this is definitely a tough one to pick. Being a “dougla,” I was privileged enough to be exposed to two cultures (Indian and Creole) that cook differently.
Curried crab and dumpling is definitely a local cuisine that I enjoy. This dish is primarily cooked in Tobago and is enjoyed by many. Secondly, I must include pelau. That’s definitely a staple in T&T culture that should never be disrespected or forgotten.
Both are special to me because I always enjoy seeing my parents cook together, especially on a Sunday, and molding their different backgrounds into one dish.
What role does food play in Trinidad and Tobago’s cultural identity? How do you see it bringing people together and fostering a sense of community?
Jonathan: Food plays an integral part in bringing people together as Trinidad and Tobago are two separate islands, but are known for their difference in ethnicities, cultures, and traditions. In Tobago, it brings together a community by the way of Harvest.
Every Sunday, a village on the island partakes in cooking local dishes (stew pork, goat, crab, iguana, manicou, rabbit, etc) and invites individuals to eat, drink and enjoy the festivities.
As a food reviewer, you have the power to influence the decisions of many. How do you ensure your reviews are fair and constructive, while also supporting and encouraging the growth of the food industry in Trinidad and Tobago?
Jonathan: Generally, I deem my reviews to be fair and constructive. Whenever I intend to conduct a review, I usually have a team of 4 (including myself) and we all visit an establishment and try their items accordingly. Each person then gives their honest opinion of the item and in the end, we come to a consensus and complete the review.
Once there’s an item or product we don’t favour, we express that to the business owner, granting constructive criticism. I try not to make my reviews biased and it’s hard to please everyone (my followers), but being consistent and honest carries me a long way and that’s what my fans appreciate.
My overall goal is to support the food industry and not pull down any business as everyone is in the game to survive. I always advise businesses after a review, to take constructive criticism and feedback where necessary for growth and improvement.
What are some of the most unique and underrated food spots in Trinidad and Tobago that you have discovered? Can you give us your top 5?
Jonathan: Trinidad and Tobago offers a wide variety of food as it’s mixed with many different cultures and flavours. It may seem biased of me to have top picks but heck, that’s my opinion.
In no particular order, my top 5 are:
1. JV29Spices (Henry Street, Arouca)
2. Chimichanga (Cross Crossing, San Fernando)
3. Tony’s Shrimp and Chips (El Socorro)
4. Parlour Royale (San Fernando)
5. Z’s Grill Shack (Tobago)
Being a food reviewer, you are constantly exposed to new tastes and culinary experiences. How do you stay open-minded to foods you may not have heard of while staying true to your own personal preferences and tastes?
Jonathan: I am a true explorer, though I haven’t been exposed to many new tastes and culinary experiences, I always leave my mind open, willing, and honest about each culture or experience and what it offers.
In order for me to understand my personal preferences, I try different things and come to a conclusion such as what I like, dislike, etc.
One thing I’m never planning to have again is Caraille. Shockingly, In an attempt to be open-minded, I consumed blood sausage/pudding and I must say that I enjoy it occasionally.
Here at Preshaa, we believe that human connection is incredibly important. Could you share a heartwarming story of a memorable dining experience that touched not only your taste buds but also left a lasting impression?
Jonathan: I remember that in the early stages of my food journey. There was a particular business I visited to conduct a review. Due to the distance, it had been difficult for months. Eventually, I did and the business owner was elated as we set a date and time.
When I arrived they were super happy. I received a hug, a welcome gift, and obviously, food. After I received the food I was blown away by the vibrancy and presentation of the box. The flavours were present, the food was tasty and the customer service was exceptional.
While commending them for everything, the owner began crying. They were happy to hear that their product would reach my platform and the diaspora it would reach and the business it would bring. They explained their journey and what it took to get them where they are today. Before leaving, I was given endless hugs and thanks, and to date, we stay in touch and business is good!
Could you tell us about a local chef or street food vendor who has successfully brought innovation to Trinidadian cuisine, and what makes their creations stand out to you?
Jonathan: One chef that stood out to me was Jevonne (Chef at JV29Spices) where his creativity grabbed my attention in his famous “creamy Ramen Alfredo” and “Volcano Burgers.” These are definitely some delicious food items that aren’t seen in Trinidad and Tobago but brought about locally by him. I do commend him for opening up our taste buds, being creative, and experiencing new things.
What are your thoughts on the evolving culinary scene in our twin islands of Trinidad and Tobago? Do you think that there are any emerging food trends or influences that are reshaping the way locals experience food?
Jonathan: I do think food trends or influences are emerging and reshaping the way locals experience foods, as many locals are becoming open-minded in trying new stuff. The island has a large number of local chefs who have traveled and lived abroad, studied different techniques, dishes, and cultures, returned home, and eventually opened a business.
This has allowed T&T to be connected to the world by way of food. Social media has a large impact also, where there’s YouTube, TikTok, and other social platforms where people learn new ways of cooking, interacting, and evolving in the culinary field.
As a food reviewer, what role do you think social media plays in promoting local culinary experiences and finding hidden gems?
Jonathan: Social media has the largest influence in promoting local cuisines as social media, technology to be specific, is the new norm and way forward. Many businesses use social media to advertise their products and services where the reach is greater and generates more business.
There are also other food reviewers who utilise their social platforms to showcase their talent and allow their fans and followers to visit these and try the latest plugs.
As the interview comes to an end, where do you see Jono’s Food Reviews in the next 5 years? Do you plan to take your reviews regionally or even internationally?
Jonathan: I see Jono’s Food Reviews being the number 1 food review page and food directory in Trinidad and Tobago. I plan to take my talent and platform both regionally and internationally where I can showcase diversity and personally try to experience new culinary adventures.
I would use that opportunity for self-awareness and become an inspiration to many who wish to pursue a career in food.
As the saying goes, “All good things must come to an end.”
Our interview with Jonathan has wrapped up, and as usual, I want to extend a heartfelt thank you to every one of you that take the time to read our interviews, it genuinely means the world to us.
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You guys can follow Jono on all social media platforms to stay informed on all the latest food plugs and any other plans he has in store for his fans. Jono can be found on TikTok, Instagram, and Facebook. We can’t wait to bring you guys more inspiring stories from this planet we call home.
Jono’s Food Reviews - Instagram
Jono’s Food Reviews - Facebook
